The WeissWatch Podcast

On December 27, 2011, FDA released new guidelines, which, for the first time, addressed online communication. The new guidelines, "Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices," are narrowly focused and have limited applicability.

This presentation reviews the main points and definitions within the guidelines.

Jack Serpa is the EVP of Sales & Marketing at Engage121, a social media engagement tool. We discuss social CRM (customer relationship management) and using social media for customer acquisition and customer retention.

Matt Gase is the President and CEO of Stubb's Legendary Bar-B-Q in Austin, TX. Matt tells us why Stubb's chose to get involved in social media and how they use social media to connect with their fans in Austin -- and fans of their famous sauce -- around the country. Find out more at http://stubbsbbq.com

On August 15, Facebook opened up user comments for pharma companies' Facebook Pages. Most phamras have adjusted to this new policy, while a handful have removed their Pages. Many questions surround the implications of this change. WCG's Matthew Snodgrass discusses them here.

Matthew Snodgrass speaks with Marshal Sponder who has authored a new book, Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics. He shares with us the requirement for effective social media analytics and the tools to use.

Aaron Strout, Head of Location Based Marketing for WCG has co-authored a new book, Location Based Marketing For Dummies. Aaron takes us through the ins and outs of LBS for businesses big and small as well as some tips for first-timers.
For Aaron's tips on LBS, go here.

Jenny Dervin, Director of Corporate Communications for JetBlue, speaks with Matt Snodgrass, Social Media Director for WCG. Jenny talks about JetBlue's stance on social media, the 2007 ice storm that thrust them into social media, the recent flight attendant incident, and using social media in a regulated industry.

JetBlue's success in social media can be best summed up by Jenny's statement that social media is now part of the company's DNA.

Welcome to The WeissWatch podcast, talking points for business leaders from the WeissComm Group.

For show notes and direct download links to each episode, please visit the Common Sense blog. That's also the place where we invite you to join us in conversation about the topics we discuss in each show.

Thanks for listening!